There’s no right or wrong way to use any of the apps listed above, but the most common apps we use are Ulysses, Bear, and Apple Notes.
Josh Ginter uses Ulysses strictly for writing and for publishing, while long-term research is handled in Keep It, and journaling is handled in Day One. 
Mike Schmitz uses Ulysses for writing, but has a variety of other apps at work before getting into Ulysses. Shawn Blanc uses Ulysses for research, for saving ideas, quotes, and other miscellany, for writing, and for publishing. Some people on The Sweet Setup team are able to use the same app for all of the above, while others use a combination of these apps to get their work done: We are asked pretty often which app is best for writing, which app is best for note-taking, and which app is best for research. Thanks to the wealth of choice, it becomes that much easier to hone in on a best app for your specific needs. 
If you’re into note-taking and writing, then you are in a great spot - there are lots of great options available between the Mac, iPad, and iPhone.
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